Hotel Indigo Atlanta Midtown Combines Local Flavor, Modern Comfort in Brand New Remodel


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Hip and trendy - meet for an after-work cocktail or an after-show snack at the newly remodeled Hotel Indigo.

Hotel Indigo Atlanta Midtown recently unveiled a new look, imbued with plenty of local flavor and flair…and you wouldn’t expect anything less from the brand. Hotel Indigo has established itself as a boutique hotel brand that focuses on the local. Taking cues from each neighborhood where each hotel resides makes the Hotel Indigo experience one-of-a-kind.

Hotel Indigo Atlanta Midtown opened in October 2004 and the staff have spent the past seven years becoming part of the community – they’ve learned from the locals and their guests how to tell the neighborhood’s story. When redesigning any Hotel Indigo location, the design team asks themselves, “If the locals were to build a hotel, what would they want it to say about their city?” according to Caroline Counihan, Senior Media Relations Manager for Upscale Brands at InterContinental Hotels Group, which owns the Hotel Indigo brand. They didn’t have to look far for inspiration for the remodel – with The Fabulous Fox Theatre just across the street, full of history, stories and local color, Hotel Indigo Atlanta Midtown pays homage to the unique culture and story of this famous theatre.

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The check-in desk resembles The Fox Theatre's stage, complete with red velvet curtains, and is papered with vintage concert ticket reproductions and hung with local designer Kathleen Plate's sparkling recycled Smart Glass.

From the decor behind the front desk (yes, those are enlarged ticket stubs from concerts at The Fox – look closely to see a stub from The Cockroaches, the name under which the Rolling Stones toured in early days) to the enlarged graffiti throughout the lobby and restaurant area, the hotel now tells stories of The Fox that are little known. The graffiti is actually real-life art from the projection booth at The Fox – a place where only lighting designers and projection managers tread, rarely ever seen by the public. It’s practically an archaelogical gold mine of Fox Theatre history, a living, breathing, ever-changing piece of the archives.

Look closer still and you’ll see more evidence of the inspiration from The Fabulous Fox: the bar is modeled after the pipes of the Mighty Mo organ, which is still in use for before-show sing-alongs at The Fox. The check-in desk is designed to resemble a stage. The screen in the lobby plays films to mimic the annual Coca-Cola movie festival.

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The lights and display behind the bar are fashioned after the Mighty Mo organ at The Fabulous Fox Theatre.

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The Hotel Indigo lobby and the sitting area of 683 Midtown Bar & Bistro meld into one cohesive, comfortable space - perfect for a morning cup of coffee or a drink at happy hour.

The emphasis on the local goes even deeper, from the Smart Glass chandeliers by local artist Kathleen Plate to the devotion to using local food and beverage at the 683 Midtown Bar & Bistro, the newly redesigned restaurant and bar. Among the local vendors and growers on the list are Masada BakeryPhoenix ProduceSweetgrass Dairy, and The Local Farmstand.

It’s all brought together in a fun, funky color scheme of bright pinks, greens and red-oranges, tempered with black-and-white and muted gray, and jazzed up with the neon lights behind the bar. Somehow this jumble of busy themes – including the graffiti-ed walls and multi-patterned textiles – come together to create an airy, comfortable, casual space that just feels like Midtown Atlanta.

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No detail is overlooked in this funky, bright redesign - even the light fixtures have character.

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Not an inch of space is wasted, making the lobby a great place to read a book, have a quiet chat, or meet with a client.

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Funky and fresh - the colors and furniture are visually stunning, yet classic.

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The self-service wine bar adds a touch of the do-it-yourself to happy hour.

WHERE: Hotel Indigo Atlanta Midtown683 Peachtree Street NE, Atlanta, GA

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